Lipton Pop Art Special Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists' styles, the PepsiCo Design & Innovation team combined bright and inspiring designs with Lipton's spirited and imaginative brand personality in order to reimagine this Lipton packaging.
The design of Lipton Pop Art Special Edition is a testament to the creativity and innovation of the PepsiCo Design & Innovation team. By incorporating elements of Pop Art, they have created a visually striking and attention-grabbing packaging that sets Lipton apart from its competitors. The vibrant colors, bold patterns, and playful imagery evoke the energy and excitement of the Pop Art movement, making Lipton Pop Art Special Edition a true collector's item.
Not only does the design of Lipton Pop Art Special Edition capture the essence of Pop Art, but it also offers practical benefits. The 250 ml miniature format is perfect for on-the-go consumption, allowing consumers to enjoy their favorite Lipton beverages wherever they may be. The lightweight and portable nature of the cans make them ideal for travel, picnics, or any other outdoor activities.
The recognition of Lipton Pop Art Special Edition with the Bronze A' Design Award in Packaging Design is a testament to its excellence and creativity. This prestigious award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Lipton Pop Art Special Edition exhibits strong technical and creative skills, contributing to quality of life improvements and making the world a better place.
Project Designers: PepsiCo Design & Innovation
Image Credits: PepsiCo Design & Innovation
Project Team Members: PepsiCo Design & Innovation
Project Name: Lipton Pop Art Special Edition
Project Client: PepsiCo Design & Innovation